A great website will reflect your quality of service, be easy to navigate, engage your potential clients and show that you are serious about your business. Wow your clients with a site that reflects who you are and grabs your customers attention.
Most people do not have the budget for a 'custom built from scratch' website - the alternative is to use a site builder that offers pre-made templates or themes. There are many many site builders and they all have pros, cons, limits, and different price points. Some advance quickly keeping up with ever changing web development, some are easy to use, some are not!
Squarespace is often very visually appealing with a strong emphasis on professional looking sites with customizable elements and it's user-friendly drag-and-drop Fluid Engine interface is quite intuitive.
cons are limited code customization, there is no option to access and alter the base code, with limited ways to include new code in a site.
Theme Selection
Essentially all their 'themes' have the same building blocks, they just come with well thought out pre-existing formatting options. Choosing one that is closest to your branding is the best option, but ultimately they all offer the same functions.
Shopify has a robust choice of unique and beautiful themes all focused on mobile-responsive design, this gives you more options to stand out with more variation in appearance. It's a top contender in e-commerce, with more functionality and flexibility to customize code. Although it also has a drag-and-drop interface it can be a bit of a learning curve to get around the admin dashboard at first.
Hot tip: it's great outside of e-commerce too and on their pause and build plan it's one of the more affordable options.
cons are some functions require apps which can become costly and premium themes have a one time cost (which are worth it in my opinion). More complex backend than Squarespace.
Theme Selection
Choosing the right theme to showcase your information is acutely important on Shopify as each theme is coded differently and offer specific functionalities. I spend a lot of time browsing the theme store and testing a core selection of them before suggesting options for a project.
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